Friday, December 27, 2019

The Ethical Views Of Ethics Essay - 884 Words

No two people are the same, and they will never be the same. Even twins have different ways of viewing things. This is the same for people ethical views, according the The Merriam-Websters Dictionary (2015) the definitions for ethics is â€Å"The rules of behavior based on ideas about what is morally good and bad.† Knowing what is morally right or wrong especially in the business world can help prevent scandals or corrupt business practices. But in today society, ethics can be blurred through situations and personal views, now it seems as though people aren’t even thinking about what is ethical but more so what can benefit them. Within recent months, news of FIFA allowing bribes to be accepted from certain people has managed to corrupted a billion dollar business and affected their corporation along with allowing the world to see their ethical views. In this paper I will be talking about whether or not this a topical of ethical views, is this a common situation with man agement and if it affected international business. As stated before no two people are the same, and now two people’s thoughts are the same. But at the end of the day everyone’s views on ethics boils down to knowing right or wrong. For example, if someone were to rob a bank that person knows for a fact that is it wrong and that he may go to jail. There would be no â€Å"Maybe it was right for him to rob the bank.† This is the same for FIFA. Allowing bribes to be placed on the next place that should hold the world cupShow MoreRelatedThe Ethical Views Of Ethics903 Words   |  4 Pagesvirtue ethic is seemed to be too complex for many of us to bear because of the way it was introduced to our societies. There are laws that we have to follow, but there is a difference between laws and ethics. There are a lot of professional and non-professional levels of behaviors that met up with their target and achievement, but we use ethic to make our moral decisions in everyday life. Throughout this course I have learned about different philosophers and their views about virtue ethics, whichRead MoreEthical Views Of Ethics And Ethical Behavior1123 Words   |  5 Pages Many different views and concepts related to ethics are discussed by Schermerhorn and Bachrach in this week’s lecture. As leaders and managers, a detailed understanding of these concepts is essential to providing appropriate leadership, guidance, and role-modeling to our employees, peers, and customers. Ethics and ethical behavior are especially important based on the scrutiny placed on leaders and managers in today’s world of increasing mass communication, social media, and enhanced transparencyRead MoreThe Integration Of Law And Ethics945 Words   |  4 Pagestitle indicates, Substantive ethics is about the integration of law and ethics in corporate ethics programs. The author of this article gives numerous examples of why integration of law and ethics is needed. There are numerous areas of concern, such as dishonest corporate dealings, global human rights, tort lawsuits, and questionable executive salaries (Blodgett, 2012). There is a view that laws are rules meant to be followed and not necessarily understood for its ethical value. This in turn is a majorRead MoreThe Importance Of Acting Ethically When Working As A Nurse1318 Words   |  6 PagesIntroduction: Ethics is an essential aspect of health care practice and those working in the nursing profession are often subject to frequent ethical dilemmas. It is essential for all nurses to be aware of the importance of ethics in health care and to practice within the ethico-legal parameters that govern the profession. However, while this is relatively easy in theory, ethics is not a black and white subject and often one’s culture, upbringing, attitudes and beliefs can influence what one views as ethicalRead MoreMy Personal Code Of Ethics807 Words   |  4 Pagespersonal code of ethics. The paper was written in the first person and was to follow a clear line of reasoning, and comply with APA 6th edition grammar and style rules. At the end of the semester we were to, once again, write a paper on our personal code of ethics so that we could see our maturation in knowledge and values in contrast to the beginning of the course. We were also assigned the task of recording a three minute vid eo in which we would describe and defend an ethical canon to an assignedRead MoreEthics and Profits of an Organization843 Words   |  3 Pagesï » ¿Ethics and profits Introduction Any organization that is business oriented is in place to realize profits. Most of the corporations in the United States that are in existence were started on the basis of profit making. This means that the main reason why the corporations exist is so that the owners can get returns from their investment. Business ethics involves the application of ethics to business behavior and the decision making process in the business setting. The connection between businessRead MoreThrough The Looking Glass : Article Review856 Words   |  4 Pagesand Cultural Influences on U.S. Worker’s Views of Ethics and the Workplace† demonstrates three possible explanations for self-evaluating the process of ethical decision making. This is a thought provoking article, which explains the ambiguous human perspective on ethical behavior. Although there are no specific studies associated with this article, it does however theorize that there are three specific observations, which best explain w ork related ethical behaviors. The scholarly article’s hypothesizesRead MoreEssay on Ethics: Where Do We Learn What Constitutes Right or Wrong?953 Words   |  4 PagesEthics: where do we learn what constitutes right or wrong? Under the three schools of ethical thought, Utilitarianism, Deontological and Virtue Ethics, you will find that there are varied and different views of how we come by our value systems and how we determine right and wrong. However, in all three of these schools of thought there is one underlying commonality: ethical relativism deems that a person’s values and judgments are based upon their cultural and societal influences and their personalRead MoreThere Was An Ethical Issue Which Arose In The United States1043 Words   |  5 PagesThere was an ethical issue which arose in the United States of America regarding Turing Pharmaceuticals messed up drug pricing (Timmerman 2015) that has gained a lot of attention in recent times. Ethics is the rules of conduct acknowledged in respect to a class of human actions or a group (Diffen 2016). Ethics is important as it affects not only the organization but the community and society at large (Spooner n.d.). This essay will discuss about ho w unethical Turing Pharmaceuticals acted in the caseRead More: Critically Evaluate Corporate Social Responsibility as an Ethical Tool Basing Some of Your Argument on the Toyota Case Study1711 Words   |  7 Pagesof the local community and society at large. Bhatia (2004) defined corporate social responsibility as a tool that encompass good business ethics and encourage enterprises to be involved in social issues such as community improvement, improving underdeveloped working conditions and so on that are outside walls of the enterprise. Aleix Ferrer Duch (2009) views Corporate Social Responsibility (CSR) as a continuous commitment by businesses to behave ethically and contribute to economic development

Thursday, December 19, 2019

Business Plan for Small Cafe - 9665 Words

Table of Content Marketing Plan 4 Introduce the product and/or service 4 Define the Market 4 Company Location 4 Demographics: 5 Demonstrate a market need, define market drivers: 5 Market Segmentation 5 Consumer and Menu Trends 6 Competition: 7 The Market and Competition 8 Government regulation 9 Business Cycle 9 Marketing Strategy 10 Pricing 11 Packaging 11 Advertising 11 Promotions 12 Distribution 13 Selling Incentives 13 Location Analysis 13 New Product Development 13 Sales Forecast: 14 Market Share: 15 Marketing Salaries Budget: 15 Competition 16 Legitimize claims and assertions 17 Marketing Budget 17 Operations Plan- The Enclave Bistro 17 Mission 18 Positioning Statement 18 Product and Service 18†¦show more content†¦Dual Working adult families that prefer to dine-out with family and friends. Healthy eating individuals that are intrigued with enjoying a diverse selection of healthy recipes consisting of low-crabs, low-fat and organic foods. Consumer and Menu Trends What s Hot on Restaurant Menus? A survey of more than 1,000 chefs shows that some of the hottest menu trends are bite-sized desserts, locally grown and organic produce, flatbread and bottled water. Additional hot items include pomegranates; figs; grass-fed and free-range meat; fresh herbs and exotic mushrooms; whole-grain breads and focaccia; Mediterranean, Latin American and Pan Asian fusion cuisines; salts, aged meats and ginger; pan-seared, grilled and braised items; specialty sandwiches; and Asian appetizers. (Information provided by Restaurant.org). Sales at full-service restaurants are projected to reach $182.9 billion in 2009, an increase of 1.0 percent over 2008. Quick service restaurants are projected to post sales of $163.8 billion in 2009, a gain of 4.0 percent over 2008. Eating-and-drinking places will see an increase in sales from 2008 of 2.2 percent, totaling $395 billion. (Information provided by Restaurant.org). Organic and Local Items Increase in Popularity. Organic items are growing in popularity across the board at table service restaurants. Among restaurants that currently serve organic items, 52 percent of fine dining, 42Show MoreRelatedBusiness Plan For A Small Single Cafe Business2352 Words   |  10 Pages Business 1 to invest in: Name: Jamaica Blue Location: Joondalup Sopping Centre Type of business: Franchise Cafà © Why it might suit your friend: Secure business, ideal for first time business owner as franchisor provides assistance. Can borrow 50% which means borrowings are tax deductible. Business 2 to invest in: Name: Junior Sports Location: Joondalup Sport Centre Type of business: Group activity sport business; children and parents. Why it might suit your friend: Easy to operate, fun businessRead MoreGuidelines Of A Healthy Food Cafe1265 Words   |  6 PagesMission statement: To be a leading Healthy Food cafà © business that provides quality’s healthy food products, healthy eating and proper physical activities for our customers. Gino’s Healthy Food Cafà © also plan to educate our customers of how vital it is to maintain a good healthy habit. Marketing objective: †¢ Inform consumer about the benefit of our product and it advantage it’s has over our competitors product that will lead to 10 percent increase in sales within six months. †¢ Educate the AustralianRead MoreIdentifying Opportunities for Achieving a Competitive Advantage in Singapore Today767 Words   |  3 Pagesoffer fast service and a known quality. As the shop owner of a cafe in a quiet part of Singapore that serves a range of snacks, simple meals and non alcoholic beverages, the competition from these global brands may signal the beginning of the end unless aggressive marketing steps are taken today. To this end, this paper provides a review of the relevant peer-reviewed and scholarly literature to develop a marketing plan for such a cafà © in Singapore, followed by a summary of the research and importantRead MoreMarketing Plan For New Business Healthy Food Industry1727 Words   |  7 Pagesand marketing plan for new business in healthy food industry. The report presents the overview, competitors in the industry, target market and SWOT analysis. The aim of this report is to help you in designing market plan. There is rising potential business opportunity in this Industry because consumers are showing greater concerns over eating healthy. Therefore the numbers of potential and existing direct competitors are on rise too. However, tactical and strategically marketing plans could be usedRead MoreMarketing Pl Glf Cafe1683 Words   |  7 PagesGLF Cafe 1. Executive Summary This business plan provides a in-depth evaluation and plan of the present and potential profitability, liquidity and financial security of GLF Cafe. This business has prospective future in the cafe market as it is a unique and original business. GLF Cafe will satisfy the demands of the target audience, because gluten and lactose free dieting popularity has been increasing rapidly. 1.1 Business Name and Justification GLF Cafe is a original name. This name has beenRead MoreVictoria Geisen. Professor Bolduc. Bus180. October 19,1007 Words   |  5 PagesVictoria Geisen Professor Bolduc BUS180 October 19, 2015 Smoothie Cafà © Bar With the surge in healthy and organic food and drink consumption worldwide, a Smoothie Cafà © Bar would be an excellent start up business that has the potential to grow not only locally, but nationally as well. In addition to coffee, regular decaffeinated and espresso, the Smoothie Cafe Bar would offer customers a healthy menu of organic fruits and vegetables, along with vitamins added to fresh juices and/or dairy products enablingRead MoreCustom Coffee Chocolate619 Words   |  3 Pagescapitalization, small market (need to reach out to more customers), people not staying in the cafà ©, but buying takeout and leaving. Opportunities: internet, delivery services, wider array of foods amp; drinks, good supply of coffee/chocolate. Threats: established coffee houses, other online sources for fair trade coffee amp; local chocolates. 3. Using the owners ideas for the future of their cafà ©, as well as your own ideas, outline a tactical plan for Custom Coffee and Chocolate. A tactical plan forRead MoreA Report On The Food Industry, Target Market And Swot Analysis1543 Words   |  7 PagesSituation Analysis for new business in healthy food industry. The report presents the overview, competitors in the industry, target market and SWOT analysis. The aim of this report is to help you in designing market plan. There is rising potential business opportunity in this Industry because consumers are showing greater concerns over eating healthy. Therefore the numbers of potential and existing direct competitors are on rise too. However, tactical and strategically marketing plans could be used to neutraliseRead MoreSesame Target Market : Changing Lifestyles, New Technologies, And A Surging Number Of Working Adults1322 Words   |  6 Pages which has allowed Sunflower Rhythm Jazz Coffee Cafà © to put in strategic measures to take control of the market. Our initial intent is to target the residents of Charles County Maryland and this is estimated to account for more than half of Sunflower total sales. Sunflower Cafà © Demographic Description Sunflower Cafà © located in Waldorf, Maryland will serve its locality in the initial stage but after a successful startup it will extend its business operation to the rest of Charles County and WashingtonRead MoreBus 210 Swot977 Words   |  4 PagesBusiness 210 SWOT Analysis Danielle Jones October 10,2010 JavaNet Internet Cafà © is the first of its kind located in Eugene, Oregon. The goal of the company is to broaden the community’s accessibility to affordable Internet through social interaction and entertainment. JavaNet is the creation of University of Oregon graduate Cale Bruckner. Cale has business degrees in both Marketing and Management. His level of expertise also includes product development, product marketing, team management

Wednesday, December 11, 2019

Challenges Managing Global Teams Samples †MyAssignmenthelp.com

Question: Discuss about the Challenges Managing Global Teams. Answer: Introduction Global leaders should have certain skills necessary to succeed in leading global projects. Management practices assumes that leaders benefit from their past experience in the home country and standardize the business processes to be applied in the global context. Despite of this, other researchers argue that certain leadership skills as acceptance of cultural differences and the ability to manage employees with multi-cultural backgrounds are essential to the global leader. Certain actions should be taken by the HRM, represented in building the first line managers necessary skills, providing training and development programs to enhance collaboration across globally, operating projects and creating a career path for future leaders. Managing global projects require the development of the skills of the first line managers across all of the projects, also, they need to be supported and encouraged to manage work in the global projects to be able to take leading positions. Necessary skills for first line leaders are, managing change, coaching, conflict management, team building, communication with team members and performance management (Prager Such 2010). This report consists of three parts, first it discusses the objectives of the research, then it clarifies the focus of the research, then it deeply represents the relevant literature review related to the challenges of global team management. Objectives Critically analyzing the challenges that face global managers in relation to team management. Describing the skills necessary to the success of global managers. Focusing on the cultural differences and ways to successfully managing them. Highlighting the importance of group dynamics and the threats of global differences. Defining necessary actions to be taken by global managers to succeed. Clarifying the role of ICT in global project management. Analyzing the barriers that could lead to the failure of the global project. Scope This research focuses on the challenges of managing global teams, as there is a big importance to have effective global leaders in the cross- culture context. Globalization has influenced certain business activities which created opportunities for globally operating organizations and also created challenges that organizational management has to deal with to succeed in accomplishing its global mission, which differs from its national business. Effectiveness of global leaders is necessary, thats why global talented should be acquired and retained to ensure performance development. Literature review Managing global teams Globalization affects today's business. As a growing number of organizations is operating globally. Managers and employees are devoted to work in the host countries in the multi-cultural environment. Issues related to employee management in the global environment are the main concern of the international HRM. The cultural variations and strategic complexities are critical issues that should be managed. It is important to select employees with specific capabilities to be globally allocated to make sure they are able to accomplish the business strategy. This alignment is a complex task as manager should be well prepared to lead in the global context. The criteria of selecting managers and employees should be clear and they should be well trained for doing clear job tasks in order to develop global managers and employees. The global managers should have specific requirements and special skills, capabilities and knowledge to enable them to operate in the global context. The personality t raits plays a big role in the global manager's ability to deal with multi-cultural individuals' backgrounds, such as emotional stability and the degree of openness to others which facilitate the multi-cultural interactions and enhances the change of the manager to succeed in taking the right decisions and solve problems (Bcker Poutsma 2010). Possible challenge of managing global teams: The main goal for the human resource management is to maximize the benefits of global teams through creating competitive advantage and enhancing performance, this is considered one of the most challenging issues. Also, talent management concerns with some of the HR activities such as, selecting, retaining and developing the talented employees. Also career management could be a part of talent management to retain the best employees when their career is secure. These employees are called the high potentials who are committed to the long term success of the organization. Operating in the global market raises the challenge of the internationalization of the talent management, and their ability to effectively manage global teams. Some managers believe that the standardization of local operations to the global operations will lead them to succeed, which is not always true (Woollard 2010). Team management The process of managing global teams focuses on the extent to which managers could apply their managerial practices in the global context for example, managing expatriates, managing people from different cultures. Global managers should identify and select the needed manpower for certain project, hire and allocate the work force, train the selected employees and develop their skills to implement the global project with the required quality and control the productivity according to the contract conditions. The behavior of the team members has to be monitored, the problem should be solved and changed has to be managed to guarantee the best performance of the project. The performance of the team members should be monitored by the manager in the global projects, this process assists the manager to make necessary changes to make sure of achieving the global projects' goals. Cultural sensitivity of managers helps them to manage conflicts and shorten the period needed by employees from the host country to be at ease and express their ideas. In other words, horizontal relationship with team members is required as it encourages taking initiatives and innovation (Rodrigues Sbragia 2013). Team development It is considered the manager responsibility to explore the areas that need to be developed among team members and raise their capabilities through various means to achieve a high level of performance. Researchers argue that the manager has to offer opportunities as well as challenges and to support the team members and provide them with constructive and timely feedback and the culture issues should take a big place in the global projects. The training needs of the team members should be fulfilled. Behavioral skills should also be developed. The manager should have a close relationship with the team members to eliminate conflicts caused by cultural differences (Rodrigues Sbragia 2013). Blended organizational culture Females are taking more professional and managerial positions, and more ages, different cultural groups, lifestyles and abilities do exist in the workplace. These varieties of factors concerning people within globally operating organizations represent challenges and benefits in team formulation, creativity, and idea generation. Effective global leaders have to manage the competitiveness, keeping the core values of the organization and monitor the performance to ensure the success of the global project. The global leader has to choose the appropriate leadership style and respect cultural differences. Global leaders should anticipate challenges and be ready for opportunities, as leaders are the highest influential characters in the organization (Chuang 2013). Group dynamic The group dynamic requires the readiness of leaders who can adapt their leadership style according to the context. In certain cases, the leadership is affected by the behavior of the team members and their preferences. Group dynamic may involve norms, behaviors, rules, and relations which affect the leadership style. It is also considered a source of cultural innovation (Chuang 2013). Gender differences Females at workplace are different from males, as they like to build interpersonal relationships, but males deal in more aggressive than females. Women empowerment is used to help women to be escalated in senior positions. Global managers should understand that the number of working females is increasing and understanding their stereotype can help the global leader to deal with them (Chuang 2013). Global performance management It is only meant with measuring the performance of the expatriates in the global organizations, the host country employees and international assignees, who have short-term contracts. The performance assessment includes the costs and career development required for expatriates. Global performance management is considered the main task of the HRM in the global organization (Engle, Festing Dowling 2014). Organizational action for managing a multi-generational workforce Aging population needs a special way of communication, which the global manager should take into consideration. Also, younger managers need skill development to effectively communicate with aging people. According to Walker (2005), as cited in Mahon and Millar (2014), age management has five dimensions represented in training, recruitment, promotion, flexibility and changing attitudes toward aging employees. Aging workers have tacit knowledge of a variety of processes within the organization as technology, marketing, management and many other. This knowledge has a great value any sometimes not considered by managers (Mahon Millar 2014). The role of ICT in managing global teams Software development is globally increasing, as it assists in the global access to talented employees, assists in cost reduction and enables the global presence of the organization. Investment in global software development has great benefits to organizations, as it enables the access to global markets and creates an opportunity to explore different cultures which enables the organization to get information about different consumers' preferences and brings diversification to the work environment. It also facilitates the exchange of ideas through collective thinking. Also, ICT enables the unification of team members who work within the same global project (Alami 2016). Virtual teams The environments of virtual teams enable in connecting employees effectively and efficiently. They can also provide access to resources and enable high productivity levels. Virtual teams work around the clock, allowing for diversity of knowledge, skills and expertise about customers and work processes, creativity and innovativeness, promote for quality, lower cultural differences, create talent pool, saving costs and time. Information sharing is managed through the internet, videoconferencing and e-mail. Technological advance enables communications between the virtual teams, which is more complex than ace to face communication, as feedback may be slower, but the tasks are highly structured (Gera 2013). Coordination between the global project teams and task forces is considered a highly challenging issue for global managers. As managers may use the social media applications as a channel of communication with team members in different places in the world. Each individual member of the global project has a certain cultural background which may lead to the project failure if they were not managed well. The impact of cultural diversity on the employee performance should be clear to the global manager to manage conflicts properly (Rodrigues Sbragia 2013). Barriers to global projects environments There exist barriers to global project environments according to Barnwell et al. (2015), as follows: Conflicts resulting from differences of points of views among the global project team members due to cultural aspects, standards and interests which may be totally different. The conflict of tasks and roles in the host country from the role in the home country, which result in mismanagement of priorities and time and the project schedule may vary as a result of role conflict. Mismanagement may lead to power struggle, conflict within the team members, accordingly, some ideas may be prioritized at the expense of others. Conclusion A growing number of organizations are operating globally. Managers and employees are devoted to work in the host countries in the multi-cultural environment. It is important to select employees with specific capabilities to be globally allocated to make sure they are able to accomplish the business strategy, which is considered a complex task that should be carefully managed. The global managers should have specific requirements and special skills, capabilities and knowledge to enable them to operate in the global context, such as emotional stability and the degree of openness to others which facilitate the multi-cultural interactions. Possible challenges of managing global teams are discussed, including team management, as hiring and allocating the workforce, training the selected employees and developing their skills to implement the global project. Team development is considered the responsibility of the global manager as the training needs of the team members should be fulfilled. Blended organizational culture sheds the light on new phenomenal at the workplace as female empowerment, different ages, different cultural groups, lifestyles and abilities. Group dynamic include requiring the readiness of leaders who can adapt their leadership style according to the context. Gender differences requires global managers should understand that the number of working females is increasing and understanding their stereotype can help the global leader to deal with them. References Alami, A 2016, 'Global project management challenges', PM World Journal, 2016, pp. 1-15. Barnwell, D, Nedrick, S, Rudolph, E, Sesay, M Wellen, W 2015, 'Leadership of international and virtual project teams', International Journal of Global Business, 2015, pp. 1-8. Bcker, J Poutsma, E 2010, 'Global management competencies: a theoretical foundation', Journal of Managerial Psychology, vol 25, no. 8, pp. 829-844. Chuang, S 2013, 'Essential skills for leadership effectiveness in diverse workplace development', Online Journal for Workforce Education and Development, vol 6, no. 1, pp. 1-23. Engle, A, Festing, M Dowling, P 2014, 'Proposing processes of global performance management: an analysis of the literature', Journal of Global Mobility, vol 2, no. 1, pp. 5-25. Gera, S 2013, 'Virtual teams versus face to face teams: A review of literature', IOSR Journal of Business and Management, 2013, pp. 1-4. Mahon, J Millar, C 2014, 'Management: the challenges of global age diversity for corporations and governments', Journal of Organizational Change Management, vol 27, no. 4, pp. 553-568. Prager, H Such, B 2010, 'Building a global management pipeline', Industrial and Commercial Training, vol 42, no. 3, pp. 60-163. Rodrigues, I Sbragia, R 2013, 'The cultural challenges of managing global project teams: a study of Brazilian multinationals', Journal of Technology Management Innovation, vol 8, pp. 38 - 52. Woollard, S 2010, 'Managing talent across a global workforce', Strategic HR Review, vol 9, no. 5, pp. 5-10.

Tuesday, December 3, 2019

The Yellow Wallpaper Analysis Essay an Example of the Topic Literature Essays by

The Yellow Wallpaper Analysis Essay by Expert Sweet Alicia PhD | 08 Dec 2016 The Yellow Wallpaper Summary The yellow wallpaper is a short story in literature. It is short, but it is difficult. It is like a piece of gray lead, fit in the palm of your hand, from which the whole hand inexorably pulls down. A young woman, suffering from a nervous breakdown, comes with her husband John to a house in a quiet, cozy corner with the aim of getting a little medical treatment. Something strange begins to happen to her in this house. It is an autobiographical story. Charlotte Gilman survived postpartum depression, and she did not like the treatment of this phenomenon. Therefore, she gives her heroine the same. Charlotte Gilman was locked in the rooms and deprived even a pen and paper in order not to worry. It is all the same with the woman trapped in the room. But Charlotte managed to escape from this oppression, and the heroine did not. Need essay sample on "The Yellow Wallpaper Analysis Essay" topic? We will write a custom essay sample specifically for you Proceed Society and psychiatry at that time very clearly divided the treatment of men and women. If a man began to suffer from anguish, then he was instructed to be distracted, entertained, practiced, spent more time in companies and be as active as possible. But this did not refer to women. The woman, on the other hand, was instructed to live herself alive in a sterile ball to prevent any experience from penetrating into it. This meant a complete rejection of physical and mental activity. Now, this method of treatment sounds absurd. Nevertheless, the husband of the main heroine of the story who was the doctor himself does not possess the vision of a seer and faithfully believes in all the achievements of medicine of that time. The unnamed narrator is trapped in a room with yellow wallpaper, which drives her mad. This is a completely repulsive, faceless, oppressive, suffocating room with yellow wallpaper and barred windows. The color is so nasty that it starts to cause hallucinations. The pi cture is deformed, flowing from one form to another, and the play of shadows, which takes away the mind, begins. It is a full immersion in the Hysterics. Behind the most common curve, the heroine sees something unimaginable, distinct figures, faces, hear a specific smell; eyes focus on something concrete, slowly turning the vision into a tangible dense substance. And all this is because the husband does not want to listen to her when his wife asks him to change the room. He does not believe her. The society says that these pills treat the flu, and they cure. Until recently, there were a thousand different diseases under the general name "fever," and now everyone has learned to distinguish and heal. Why not believe the same society, which claims that all women's neuroses are treated this way? To some extent, the society is also guilty in this situation. If it were free and open, then the wife would not be afraid to tell her husband about what is happening to her, but it never even ca me to her mind to share with him horrific stories about what was happening around her because it is not customary to talk about such things. Her husband is on the other side of the barricade. The husband comes home, sees that his wife has eaten well (what else did she have to do besides paranoia?) and rejoices that the therapy helps. And his wife smiles and is silent, occasionally snorting in the shadow on the wallpaper. On a couple of pages of the story, we gradually go into insanity together with the main character. And now she sees on the wallpaper is not just mugs, and the woman who creeps, tries to escape out of the patterns of abstraction, breaks out, chews furniture, shadows crawling on peripheral vision, in the garden, again behind the wallpaper, faster and faster, and now there are many women and she is one of them. This woman behind the wallpaper, those women behind the wallpaper is the main character. Therefore, she can not leave this room, even when it's time to leave ho me. She herself writes that she wants to help a woman get out of there, but since she's all mixed up, in fact, she is trying to break through, although she is already inside. And then no bed, screwed to the floor, or the body of a fallen husband without feelings, which prevents fast-crawling quickly around the room, will help. The yellow wallpaper is one of the terrible stories I have ever read. It is interesting to think what will happen next. Surely, a woman will need serious treatment from a psychiatrist, more serious than letting in a quiet house, and her husband will read her diary. Would he have blamed everything on the fact that she was too sick initially to recover? Would he continue to bend the line of modernity and would say that if it had not written these notes, but just rest, would she have recovered? Or would my husband have written a couple of letters to the professors who advertise such methods of treatment? Charlotte Gilman wrote such letters; only they were left unattended. Works Cited Bak, John S. Escaping the Jaundiced Eye: in Charlotte Perkins Gilman's The Yellow Wallpaper, Studies in Short Fiction, Vol.: 31 (1), 1994 Crewe, Jonathan. Queering 'The Yellow Wallpaper? Charlotte Perkins Gilman and the Politics of Form, Tulsa Studies in Women's Literature (Feminism) 14.2, 1995. Gilman, Charlotte Perkins. The Yellow Wallpaper, New York: The Feminist Press, 1973. Hume, Beverly A. Managing Madness in Gilman's The Yellow Wall-Paper, Studies in American Fiction, Vol.: 30 (1), 2002. Fleissner, Jennifer L. The Work of Womanhood in American Naturalism, Differences. Vol.: 8 (1), 1996. Knight, Denise. The Reincarnation of Jane: `Through This': Gilman's Companion to `The Yellow Wallpaper, Women's Studies: An Interdisciplinary Journal 20, 1992. Lanser, Susan S. Feminist Criticism, 'The Yellow Wallpaper,' and the Politics of Color in America, Feminist Studies 15.3, 1989. Schopp-Schilling, Beate. The Yellow Wallpaper: A Rediscovered 'Realistic' Story. American Literary Realism 8, 1975 . Full text Smith, Lansing Evans. Myths of Poesis, Hermeneusis, and Psychogenesis: Hoffmann, Tagore, and Gilman, Studies in Short Fiction, Vol.: 34 (2), 1997.