Apple Computer's International Business Strategy Essay

Apple Computer's International Business Strategy - Essay Example Company was known for the production of software and computer technologies but now it has widened its areas of productions. As a way of diversification, Apple contributes so significantly in the field of entertainment for instance through the introduction of mp3 mobile player and the iTunes Music Store. Diversification is very significant as it meets the customers’ demands, especially in this digital era. Apple has proved to its clients that it can respond to their needs and also provide for the quality products and services. Diversification of the Apple Company also avails a variety of the product and services to the customers and being that most of its products operates almost under the same operating system thus gives users easy time. Differentiation strategy has also contributed to the success of the Apple Company. It does this by concentrating on both the esthetic and the quality value of its products. The hardware and the software that it uses meet high stands of manufac turing. Because Apple exclusively entrust Mac computers for producing it products, it can easily, monitor and make necessary corrections. Lastly flexibility and cost leadership have also contributed towards meeting the global market. Apple has always been flexible in some of the decisions that they make. When the marketing leaders realize that the price they have set forward for the product does not meet the demand in the market, they always change. There are also able managers in the company who brings about the invention and innovation in the company.